Posted on 31-01-2010
Filed Under (Sports) by Rashtrakut

CBS has been drawing some deserved fire in the past week over how it selects “advocacy” advertisements for the Superbowl after agreeing to run the advertisement with Florida QB Tim Tebow and his mother on the hot button topic of abortion.  See link.  Count me in among the crowd who thinks the Superbowl should be a 3 hour respite from politics (and I did not approve of the government’s heavy handed logically flawed anti-drug advertisements in past Superbowls either).  Also if CBS in its dash for cash is willing to accept advocacy advertisements, its censorship board should be far more fair and balanced.  CBS has previously rejected the United Church of Life for an advertisement announcing that they welcomed gays and lesbians and (for this Superbowl) an advertisement for a gay dating site that showed two men kissing.  See link.

The Tebow advertisement has also drawn criticism (independent of his anti-abortion views which he is obviously entitled to state) for seeming to encourage expectant mothers to ignore medical advice and play Russian roulette by relying on God to keep them from harm.  See link.

Tebow has never been shy about his faith.  However, for all the articles about how he is risking his financial future one must note that he practices the majority faith of the country in a region and a sport populated by fellow believers.  Similar public displays of religiosity do not seem to have cost the now retired Kurt Warner.  Likewise, for all the ire CBS has drawn for airing this advertisement it is still catering to the beliefs of the dominant religion in this country.  If CBS seeks to run advocacy advertisements during sporting events it should have the gumption to also run advertisements that could cause some discomfort to the same group, something freedom of speech is all about.  If it cannot live up to its obligations as a media entity, it should keep sporting events free of such advocacy advertisements involving politics and religion.

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