Posted on 26-09-2009
Filed Under (History, India, Politics & Propaganda) by Rashtrakut

Many successful rulers and administrators have often failed to grasp the importance of good public relations.  As a result, an otherwise competent or successful tenure in office has been marred by rising unpopularity. Others have excelled far too well on the propaganda side of governance until the inevitable disclosure that the emperor wore no clothes. Very few rulers have managed to find a fine blend of the two and the very success of the public relations campaign makes an honest appraisal difficult.

This is the first in a series of appraisals of rulers through history and whether their reputations are deserved, undeserved or over inflated.

The Emperor Ashoka is a fine example of this. The Wikipedia entry on his life contains a list of the usual platitudes about his reign and how his reign was a golden age of peace and prosperity. The only problem is that almost all the extant data of his reign comes from pillars and rock inscriptions placed by Ashoka across his vast empire. The third Mauryan emperor knew the value of propaganda. Read the rest of this entry »

Subscribe to Rashtrakut by Email

Follow Rashtrakut on Twitter

Share
(0) Comments    Read More