Posted on 21-10-2009
Filed Under (Current Affairs) by Rashtrakut

The BRICs other than India have aggressively used the Olympics as a marketing ploy to announce their emergence (or re-emergence).  The Beijing Olympics were a grand showcase for the Chinese regime to erase the images of Tiananmen.   In the midst of its descent into Corporatism, Russia will hose the 2014 Winter Olympics at Sochi, not far from the Caucasus flash points of Chechnya and Georgia.  In contrast Brazil under President Lula da Silva seeks to project a different image while hosting the 2016 Summer Olympics, of a progressive democratic emerging power that has broken from its history of economic turmoil and military involvement.  But the endemic violence in its shantytowns could turn the dream into a nightmare.  It was only a year ago that soccer legend Pele was mugged on his way home.  One hopes that the first Olympics in Latin America are not marred  by images of an overbearing police presence and a heavily fortified Olympic Village to protect athletes.  China was embarrassed when athletes dropped out of the Olympics citing pollution.  It will not be surprising to see an athlete choose security over Rio.

(2) Comments   


Aditya Kane on 22 October, 2009 at 1:11 pm #

Well considering we cannot get the COmmonwealth games right Olympics is a dream we shouldnt be dreaming of. These silly games to showcase nationalism and pride is nothing but bunkum. What has China proved by hosting a olympics? That they can host another one?

Rashtrakut » Blog Archive » The rise of Brazil on 16 November, 2009 at 9:13 pm #

[…] hurdles to overcome, notably the endemic violence, crime and poverty in its shanty towns.  The riots there last month were an embarrassing distraction from the pride and joy of winning the 2016 Summer […]

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